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Headline : What every musician needs to know about STATIC versus ACTIVE releases!

Read more from the original article on here at blog.reverbnation.com.




Tags : #every #musician #needs #know #about #static #versus #active #releases


No. of Paragraph 43

Viral music success today is achieved through ACTIVE release strategies, as evidenced by the fact that more than a third of the songs uploaded to TikTok are sped-up, slowed down, or pitch-modified. All forms of “active” releases.

An active music release lets people make something NEW from your music. Or allows them to easily add your track to something THEY are already doing online.

This shift from mere consumption to a hybrid between consumption and engagement is such a prevalent trend that Spotify is currently working on a project that will enable users to modify audio in a legal and licensed way. In other words, artists and labels will be PAID for the remixing that happens on the Spotify platform.

So clearly, both active and static releases are important for modern music launches. Active releases are great for growing your audience and creating a sense of participatory excitement. Static releases serve your true fans because they are the truest form of your artistry.

Read more from the original article on here at blog.reverbnation.com.


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