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Headline : Four Ways Spotify Is Helping The Women Of Amapiano Get Into The Groove

Read more from the original article on here at culturecustodian.com.





Tags : #four #ways #spotify #helping #women #amapiano #get #groove


No. of Paragraph 25

As Amapiano has taken both South Africa and the world by storm, a unique trend that has emerged has been how the genre has given a voice to young women musicians. Spotify, which has been a champion of the genre since its birth, has given the women of Amapiano a place to showcase their talents, break barriers and defy stereotypes.

Spotify data highlights four ways that streaming is helping to elevate the voices of women in the genre.

Women are increasingly taking up space in Amapiano music

Phiona Okumu, Spotify’s Head of Music in Sub-Saharan Africa says “At Spotify, we have been championing Amapiano since we first started to see this exciting new genre take shape and one of the things we are most excited about is how women are coming up in the genre. From singers and songwriters, to DJs and producers, we are really seeing how this genre and its fans have embraced the female talent.”

Read more from the original article on here at culturecustodian.com.


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