Headline : Believe in Beef film shines light on industry evolution

Read more from the original article on here at farmers.org.au.

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If you’ve ever met a cattle producer, you’ll know just how passionate they are about what they do. But sometimes the misinformation about cattle gets in the way of people learning just how modern, sustainable and exciting it is to raise cattle in Australia. A small group of young producers have created a film to show people why they love cattle and how a career in beef is full of exciting and unexpected opportunities. Lucy Moore is part of this small group and is excited to launch the “Believe in Beef” film next month. Lucy shares with Australian Farmers more about this exciting project.

For those that work in agriculture, more pointedly the beef industry, there has long been a calling for better representation.

Too often we are sideswiped with criticism, leaving only the option of reactivity.

In June 2023, six strangers met through Future Beef’s Advancing Beef Leaders program and agreed to breathe life into an idea, striving for better beef industry promotion and skill building opportunities for budding ag enthusiasts.

Read more from the original article on here at farmers.org.au.

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