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Headline : UMG Expands Spotify Partnership To Include Music Videos and Pre-Release Teasers

Read more from the original article on here at hypebeast.com.




Tags : #umg #expands #spotify #partnership #include #music #videos #prerelease #teasers


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Universal Music Group (UMG) and Spotify have expanded their strategic relationship with new social and video features that will propel promotion for new releases. The news comes after UMG’s public dispute with TikTok, which ended in the company removing its catalog of 4,000,000 songs from the video-sharing platform.

In the expanded partnership, Spotify will offer UMG artists the ability to share teasers of their upcoming music on the platform, with the goal of increasing fan engagement and pre-save activity prior to their release dates. Additionally, the new agreement allows Spotify to distribute music videos in the US.

The companies did not disclose how much of UMG’s catalog would receive music videos on Spotify. However, earlier this month, Spotify stated that it would begin supporting music videos on its platform, with beta testing in 11 markets, which, at the time, included Brazil, Colombia, Germany, Indonesia, Italy, Kenya, the Netherlands, Poland, the Philippines, Sweden and the U.K. Since the feature is fairly new, the companies stated that they would “share more details about these new tools” in the “near future.”

Read more from the original article on here at hypebeast.com.


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