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Headline : NFL team LA Rams to tap into Korean market in 2024

Read more from the original article on here at koreatimes.co.kr.




Tags : #nfl #team #la #rams #tap #korean #market #2024


No. of Paragraph 30

SoFi Stadium in Inglewood, California, home of the Los Angeles Rams in the National Football League, is seen in this Feb. 14, 2022 file photo. EPA-Yonhap

The Los Angeles Rams of the National Football League (NFL) will look to build new fandom of American football in Korea this year, the league office said.

The NFL announced an expansion of its Global Markets Program on Monday (U.S. local time), and Korea is one of five new markets, along with Argentina, Colombia, Japan and Nigeria, set to participate this year.

Established in 2022, the Global Markets Program gives NFL clubs international marketing rights to build brand awareness and fandom beyond the United States with events and other commercial opportunities. The NFL said 25 out of its 32 teams will participate in the program across 19 international markets.

Read more from the original article on here at koreatimes.co.kr.


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