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Headline : Facebook killed its own streaming service to help Netflix, prosecutors say

Read more from the original article on here at qz.com.




Tags : #facebook #killed #own #streaming #service #help #netflix #prosecutors #say


No. of Paragraph 15

Do you remember Facebook Watch? Me neither. Mark Zuckerberg’s short-lived streaming service never really got off the ground, but court filings unsealed in Meta’s antitrust lawsuit claim “Watch” was kneecapped starting in 2018 to protect Zuckerberg’s advertising relationship with Netflix CEO Reed Hastings.

“For nearly a decade, Netflix and Facebook enjoyed a special relationship,” said plaintiffs in filings made public on Saturday. “It is no great mystery how this close partnership developed, and who was its steward: from 2011-2019, Netflix’s then-CEO Hastings sat on Facebook’s board and personally directed the companies’ relationship…”

The filings detail Hastings’ uncomfortably close relationship with Meta’s upper management, including Zuckerberg and Sheryl Sandberg. During these years, Netflix was allegedly granted special access to Facebook users’ private message inboxes, among other privileged analytics tools, in exchange for hundred-million-dollar advertising deals. This gave Facebook greater dominance in its all-important ad division, plaintiffs allege, so the company was fine to retreat from Netflix’s streaming territory by shuttering Watch.

In 2017, Facebook Watch began signing deals to populate its streaming service with original TV Shows from movie stars such as Bill Murray. A year later, the service attempted to license the popular ‘90s TV show Dawson’s Creek. Facebook Watch had meaningful reach on the home screen of the social media platform, and an impressive budget as well. Facebook and Netflix appeared ready to butt heads in the streaming world, and the Netflix cofounder found himself in the middle as a Facebook board member.

Read more from the original article on here at qz.com.


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