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Headline : JioCinema, the Indian streaming service, launches 35-cent tier to box out Netflix and Prime Video

Read more from the original article on here at techcrunch.com.





Tags : #jiocinema #indian #streaming #service #launches #35cent #tier #box #out #netflix #prime #video


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JioCinema, the popular Indian on-demand video-streaming service, introduced a new monthly subscription plan on Wednesday, with the lowest tier costing just 35 cents. The revamp in the pricing strategy comes as the market-leading service seeks to exert greater pressure on rivals including Netflix and Prime Video and “redefine the narrative of premium entertainment.”

The service — backed by Asia’s richest man, Mukesh Ambani — introduced two monthly tiers: 89 Indian rupees ($1), featuring support for four simultaneous screen access, and Rs 29, with single-screen access. Apart from the simultaneous viewing, both tiers offer identical features, including an ad-free experience, as well as the ability to stream in 4K and download for offline viewing.

JioCinema Premium also includes access to everything else on the platform, which includes a vast library of content from Peacock, HBO, Paramount and Warner Bros. Discovery.

JioCinema had launched an annual premium tier with the international catalog at Rs 999 last year. Viacom18, the parent firm of JioCinema, is discontinuing the earlier tier, and those who had subscribed to it will be automatically switched over to the new plan, according to the spokesperson.

Read more from the original article on here at techcrunch.com.


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