Headline : Amazon opens the IP tap for its Audible to Prime Video pipeline — your move, Apple

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Marvel proved that spinning out intellectual property (IP) from comic books to movie franchises could be incredibly lucrative. With the growth of video games, this transmedia strategy has expanded to streaming video on demand (SVOD) with successes like The Last of Us on HBO Max and, most recently, Fallout on Amazon Prime Video. 

Using existing IP to create new movies and shows is one way that companies cut down on the costs involved with creating new stories while also tapping into an already existing audience base. However, it requires a significant investment in researching, discovering, acquiring, developing, and adapting the IP from existing copyright owners. What if there was a way to simplify this process, creating your own pipeline of IP that you could tap into virtually at will? With Audible, Amazon may be trying to create precisely that: a one-stop shop for transmedia IP adaptation.

Podcasts being adapted into television series may still be a relatively nascent trend, but it is not without precedent. 20+ podcasts have been adapted to television over the past few years as podcasts follow in the footsteps of TV and film. So far, these adaptations have come as a result of independent podcast studios pitching to television and film studios. However, Amazon has seen the potential in controlling the pipeline for the past few years. Dirty John, a Wondery podcast first released in 2017, was developed into a successful Bravo and Netflix true crime television series in 2018. By 2020, Amazon had purchased Wondery for $300 million. 

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