Headline : We need ‘real’ artists for the return to reality

Read more from the original article on here at www.midiaresearch.com.

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The big theme of MIDiA’s 2024 predictions is that ‘the algorithm is not listening’. A third of the way into the year, we are seeing more and more evidence that this is the case. The past few years have seen social media feeds become hyper-personalised to the point where algorithms now know us too intimately. They have become a warped mirror of our identity, designed to drive engagement. For many, however, this is now too much to bear. Meanwhile, social platforms in their next stage of growth have begun to transition from delivering what users want, to delivering the content which best benefits the platform itself. 

Gen Z in particular are increasingly rejecting the algorithm because they simply have no more engagement left to give. The rise in 2000s-era “dumb phones”, which come with only basic calling and texting capabilities, is one example of this. April saw searches for “dumb phones” hit a new peak on Google trends in the US, along with the recent release of “The Boring Phone” from Heineken and Bodega. While this is clearly niche, the 250m+ posts of flip phones on TikTok, certainly show an increasing appetite for a break from the algorithm (despite the irony of using a smartphone to create content around a dumb phone).

On top of this, more and more studies are coming to the fore surrounding the impact of Gen Z’s relationship with social media and algorithms. Jonathan Haidt’s “Anxious Generation” has perhaps been the highest profile, but further research has shown how teenagers see algorithms as reflections of themselves but also leave them vulnerable to distorted self-images that can lead to serious mental health problems. It is no wonder that younger generations are increasingly less trusting of the algorithm, incentivising entrepreneurs to launch new algorithm-free platforms. 

Read more from the original article on here at www.midiaresearch.com.

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