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Headline : ‘The TikTok era is over. Artists aren’t being signed based on one thing going viral anymore.’

Read more from the original article on here at www.musicbusinessworldwide.com.







Tags : #tiktok #era #over #artists #arent #being #signed #based #one #thing #going #viral #anymore


No. of Paragraph 25

At the beginning of this year, Michele Harrison ventured out alone to launch her own management company, MPH Collective, following a 20-year career that’s seen her work with Alanis Morissette, Vampire Weekend, Raphael Saadiq, and many more besides.

She founded the company after stops at Monotone, Friends At Work and Range Media Partners and realizing a desire to do things her own way.

MPH is founded on values that span “community, family, valuing people, longevity, loyalty, support, love and financial gain for everyone,” Harrison says. Its roster includes R&B star UMI, alt-pop duo Beau, R&B singer Healy, hip-hop producer KaiGoinKrazy and producer/writer Austin Daniel Brown.

Harrison knew she wanted to work in music while growing up in Los Angeles in the 1990s and dating a member of punk rock band Pennywise. She remembers: “I would watch them meeting with their business people and I was like, ‘That’s what I want to do’.”

Read more from the original article on here at www.musicbusinessworldwide.com.


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