Headline : Kendrick Did Everything He Needed to on ‘Euphoria’

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I’ve spent the past month theorizing that the root of Kendrick Lamar and Drake’s dysfunction is how philosophically different they seem to be. Their actions speak loudly for two sects of hip-hop in antithetical opposition. While Drake’s three weeks of post-“Push Ups” digital mischief entertained his fanbase and, for some, upped the pressure on Kendrick, the West Coast rhymer’s fans put on an unbothered front, surmising that Drake was anxiously awaiting a potent clapback. True enough, Kendrick opened his diss track “Euphoria” by echoing his fans’ sentiment that “Them superpowers gettin’ neutralized, I can only watch in silence, the famous actor we once knew is lookin’ paranoid, and now spirallin’.” 

Some diss songs make listeners perceive an artist differently, but other disses say things people are already thinking in ways that they can’t convey. The Cardo and Kyuro-produced “Euphoria” is the latter. Kendrick doesn’t say many new things, but the way he lobs his insults makes it a haymaker. He laid out a comprehensive laundry list of reasons that he “hates” Drake, apparently revealed that he rejected a Drake collab, and echoed popular sentiments that Drake has ghostwriters, “doesn’t like women,” and is a cultural appropriator with identity issues. Oh, and he lets J Cole off easy with a YMW Melly reference. 

The song starts with reverse audio of Richard Pryor noting, “Everything they say about me is true!” while playing The Wiz in the 1978 film, planting his flag for the diss’ overall premise in the same way that Drake’s “Drop and give me 50” refrain did on “Push Ups.” It’s an election year, so it makes sense for both men to emphatically stump their platform: Kendrick says Drake is a phony, and Drake says Kendrick was in an unfavorable deal that forces him to compromise his artistry. Maybe both things are true, and fans have to decide between other factors to pick their winner. 

Kendrick came out of the gate as if he had indeed been waiting to shit on Drake for four years (or more), passionately darting through different flows and inflections throughout the track. The colorful voices hampered the impact of his lines at times, but he didn’t go overboard. Kendrick has never done a full-on diss song, but he sounded like a seasoned vet at the sport, mixing in slick double-meaning with ominous warnings and good old-fashioned slapstick moments. Humorously, he goes on multiple extended runs where he simply lists what he hates about Drake, rhyming, “I even hate when you say the word ‘Nigga,’ but that’s just me, I guess.” But then he also gets into wordplay, rhyming, “My first one like my last one, it’s a classic, you don’t have one. Let your core audience stomach that, didn’t tell ’em where you get your abs from.” When he tells Drake, “Tell BEAM that he better stay right with you,” he references frequent Drake co-writer BEAM and “beam” as slang for a gun.  Editor’s picks Every Awful Thing Trump Has Promised to Do in a Second Term The 250 Greatest Guitarists of All Time The 500 Greatest Albums of All Time The 50 Worst Decisions in Movie History

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