Headline : ‘Unfrosted’: Jerry Seinfeld’s Pop-Tart Comedy Is One Long Boomer Nostalgia Trip

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Perhaps, like Jerry Seinfeld, you too have spent hours wondering: What’s the deal with Pop Tarts?! Is it a breakfast item or just undercover dessert? How do they get all that delicious fruity goo inside the tiny squares? Is there a goo gun? Who came up with the idea of putting “docker holes” on the top to keep the toaster steam out? Was it Bob from Engineering? And why the frosting, people? Was there not enough sugar already in there already? I wanna know!

Seinfeld has, of course, been known for decades as a world-renowned scholar on breakfast; in his spare time, he’s dabbled in stand-up comedy and once had a TV show. Now, he’s finally put his obsession with the most important meal of the day to good use. Unfrosted dives deep into the origin story of one of the greatest inventions of the 20th century: the Pop Tart. Specifically, the knock-down, drag-out showdown between two heavy hitters in the cereal racket circa 1963, as they race to perfect the ultimate on-the-go flavor-filled snack. An alternate title might be: Everything You Ever Wanted to Know About Pop Tarts, But Were Too Afraid/Distracted by Important Things to Ask. Another option: Is Every Major Funny Person in Jerry’s Rolodex in This Thing?

Seriously, say what you will about Seinfeld’s Netflix-sponsored directorial debut — in terms of casting, it’s the Oppenheimer of food-based comedies. (Please do not use this as a pull quote. We will sue.) A partial list of costars gracing the screen besides the auteur himself includes Jim Gaffigan, Amy Schumer, Melissa McCarthy, Hugh Grant, Sarah Cooper, one-eighth of the SNL cast over the past eight years, James Mardsen, Bill Burr (as JFK), Tony Hale, George Freakin’ Wallace, Fred Armisen, Thomas Lennon, Andy Daly, Earthquake and Cedric the Entertainer. Some play major roles, while others show up for a punch line or two then waltz off into the Space Age distance. Whether Seinfeld & Co. are trying to break some sort It’s a Mad, Mad, Mad, Mad, Mad World record here is unknown. What is obvious is that a lot of favors have been called in, all in the name of supporting the filmmaker’s vision of a bygone era, in which children were free to start the day with the maximum amount of glucose coursing through their tiny veins. That, and the fact that quantity doesn’t necessarily ensure quality. Editor’s picks Every Awful Thing Trump Has Promised to Do in a Second Term The 250 Greatest Guitarists of All Time The 500 Greatest Albums of All Time The 50 Worst Decisions in Movie History

What’s also apparent is that Unfrosted is designed from the get-go to be a boomer’s nostalgic wet dream. The very first shot involves a close-up of a vintage G.I. Joe doll, a rubber ball, a Woody Woodpecker comic, baseball cards, Bazooka gum, a Slinkee, a Whoopee Cushion and a pocket knife — it’s only one Davy Crockett’s cap away from being a Smithsonian-level exhibit of early ’60s boys’ playground survival kits. The movie’s already priming you for a “Hey, remember these?” showcase, which is one promise it will definitely make good on. You immediately sense that you’re walking down Seinfeld’s personal memory lane, touring a sort of pop-culture wax museum with a manic pulse. Get used to that feeling.

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