Headline : JoyRukanza isn’t afraid of change

Read more from the original article on here at www.thefader.com.

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Like most artists, singer-songwriter JoyRukanza embraces the ebbs and flows of artistry, flourishing in a space where transformation is the only real constant.

Raised in Bulawayo, Zimbabwe, she’d spend her high school years as a choir captain before making her first forays as a featured artist by 2014; working with artists and producers like Skaiva, Chymamusique, and Tanto Wavie. While her music sonically pulls inspiration from pop and R&B in much of its production, Joy’s vivid storytelling through songwriting was borne in part from early years spent hearing sungura; a traditional guitar-driven genre popular across East and Central Africa, on Zimbabwean radio. “Sungura songs are very good at telling a story, where you can really picture the artist as this protagonist,” she explained, adding some tracks are more than 10 minutes long. “That's the stuff that I grew up listening to.”

On songs like “Queendom,” Joy bounces between a punchy rap flow and her melodic vocals; a braggadocious standout on her debut project MatterMoreForSis. Across its 11 tracks, Joy eschews genre; pulling elements of soul, hip-hop, indie, and even new wave into the mix—a testament to her diverse influences.

Sharing a border with neighbouring South Africa, the cultural impact of popular genres like amapiano and gqom coupled with its more established industry can make it tricky for Zimbabwean artists to cultivate a local scene; something Joy hopes to remedy in more ways than one. Pointing to previous collaborations with South African artists like Kid X and Azana as pathways to fostering community across the continent, Joy also established The Forêt Tropicale music festival in 2021; a showcase of artists from Zimbabwe. “It's very important to share my experiences with the rest of the world. It's very much a situation where we haven't really had any mainstream artists breaking out from a country like Zimbabwe,” she explained.

Read more from the original article on here at www.thefader.com.

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