Headline : ‘I wasn’t worried about what gringos wanted!’ Ludmilla, Brazil’s next pop superstar

Read more from the original article on here at www.theguardian.com.

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Already the most listened-to Black artist in Brazil and a favourite of Beyoncé, Ludmilla has a whole new audience after her viral Coachella show. She discusses the racism and homophobia she’s had to face getting this far

In between her two-weekend debut at Coachella earlier this month, while the first concert was going viral, the Brazilian singer Ludmilla did business meetings, spent a day in Miami and kicked off new music projects. This interview took place on her way back from a short trip to the mountains surrounding the Hollywood sign, a call squeezed into a schedule that will end with a party: “I deserve some fun too,” she says.

She is following the guidebook to pop stardom, with her sights on an international career. Performing a repertoire of Portuguese-language songs, drawing from Brazil’s raw baile funk sound as well as pagode (a modern branch of samba), Ludmilla has already won a Latin Grammy and become the most listened-to Black artist in Brazil, and one of the only women of Afro-Latin heritage anywhere to reach a billion streams on Spotify and do a set on Coachella’s main stage. One of her admirers, Beyoncé, sent over a voice note to introduce it: “From Rio to Coachella, ladies and gentleman, Ludmilla!”

“This is a new, strange scenario to me,” she says. “To me it’s not possible that in a country like Brazil, with so many Black women and more than 500 years of history, I am the first Black woman to sell out a stadium; the first one to reach one billion streams.”

Read more from the original article on here at www.theguardian.com.

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