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Headline : Movie review: Unfrosted substitutes insufferable silliness for history

Read more from the original article on here at www.upi.com.





Tags : #movie #review #unfrosted #substitutes #insufferable #silliness #history


No. of Paragraph 19

article ul li { list-style: disc; padding: 5px 0; } LOS ANGELES, May 2 (UPI) -- Films about the creation of Flamin' Hot Cheetos, the game Tetris, the Blackberry phone and Nike Air Jordans showed how dramatic the stories behind products can be. Unfrosted, on Netflix on Friday, trades the true story of Pop-Tarts for bad jokes. In 1963 Battle Creek, Mich., Bob Cabana (Jerry Seinfeld) works for Kellogg's, trying to keep ahead of Post. Both cereal companies will eventually develop a toaster-friendly pastry. Advertisement

Director Seinfeld, with a script by himself with Andy Robin and Seinfeld writer Spike Ferensten, gets off to a promising start with Bob whimsically telling the tale to a runaway child in a diner. Unfrosted gets dire as soon as it flashes back, though.

Bob and Edsel Kellogg III (Jim Gaffigan) discuss kids spelling dirty words with Alpha-Bits cereal and take it too seriously. Kellogg's dominates the Box and Spoon Awards, as if cereal has its own prestigious event like the Oscars.

A slew of fake, failed Kellogg products are obviously gross and nothing a food company would ever develop. Bob assembles "taste pilots" of other famous brands, including Chef Boyardee (Bobby Moynihan) himself.

Read more from the original article on here at www.upi.com.


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