Online Marketing, also known as Internet Marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.

The process of online marketing is to deliver the activities that attract, convert, explore and delight customers.

Types of Online Marketing

  • Content Marketing
  • Blogging
  • Copywriting
  • Social Media Marketing (Organic, Paid Adverts – Instagram, Facebook, Twitter, Pinterest)
  • Social Media Optimisation (SMO)
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Search Engine Advert (SEA)
  • Pay Per Click (PPC)
  • Affiliate Marketing
  • Referral Marketing
  • Email Marketing – Newsletters
  • Cross Media Marketing
  • Mobile Adverting
  • Forum Placements
  • Analytics

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